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Top 5 Objections in Network Marketing and How To Handle Them Effectively

Top 5 Objections in Network Marketing and How To Handle Them EffectivelyObjections are an inevitability with recruiting in network marketing. Even some of your most serious prospects will have objections just prior to signing up.

It’s actually a good sign because they are either 1) slowing down the process to ensure they understand everything before they make that big decision or 2) they are testing you to evaluate your strength as a  good sponsor and that you are the leader they are seeking.

Here are some important points in handling objections:

  • Neutralize Objections-always validate their objection by complimenting and/or agreeing with the prospect’s concerns. This acts to decrease the objections potency. Good Objection Phrases can be: “I can respect that.” “I can appreciate that.” “Thanks for sharing that concern.” “That’s exactly how I felt when I first started.
  • You can actually bring up the objection yourself before the prospect does, thereby deflecting it before it even occupies their mind.
  • Assume the sale.
  • Always make sure you have appropriately went through a ‘discovery process’ with your new prospect. This is a process where you build rapport and gain their trust as well as recognize their ‘why’.
  • When possible, reply to their questions and concerns with a question. As long as you are the one doing the asking, you will hold all the power.

OK so here are those dreaded objections…..

1) How much money are you making?

Best Response: “It’s not about how much money I am making, it’s about how much money you are capable of earning.”

This focuses the question back onto them. You want them to know it is irrelevant whether you are making $200 or $20,000/month, what is relevant is the kind of success they can obtain. Stress the opportunity, if they can see that it is a great opportunity than you have them sold.  Their success is limited only by their own limitations, not someone elses and that is the beauty of being in business for themselves.

2) Not sure I can afford it.

This question is dependent on your discovery process. Have you established their why? If it has anything to do with earning more money, then you need to re-direct them back to this.

“You shared with me earlier that you value having enough money to put your kids through college.” (or wanted more money for retirement, or more money to spend more time at home with your family, etc.)

or, “If I could show you a way to create a positive cash flow for your family without changing what you are currently doing, would you be opposed to looking at what I have to offer?”

Again, you are addressing their objection with a question, you are making them think inward and reflect, rather them asking you all the questions and having to defend yourself.

3) I don’t have the time.

Make their objection become their reason.

You can ask, “If you keep doing what you are currently doing, do you think that over the next 5 years you will have either more or less time?  With network marketing you can leverage your time through the efforts of others.”

or, “If I can show you a way to get some of your time back by leveraging the efforts of others, would you be willing to carve out 7-10 hours per week towards this goal?”

or, “Prior to joining this business, someone once asked me what the definition of insanity was. They told me it is doing the same thing over and over and expecting a different result. Do you agree with this definition?”

or, “Do you want to continue spending all your time building someone elses dreams or is it time you devoted your precious time towards building your own dreams?

4) I don’t like to sell or I don’t know how to sell.

“That’s great because neither do I! We encourage people to hand out tools to do the talking for them with a professionally crafted presentation. You are the messenger, not the message.”

or, “Did you ever mention a great restaurant or movie to a friend? Did you ever get paid for the recommendation? Our business will pay you for recommending something that you already believe in and which holds value to you.”

or, “The other part of our business is about coaching and working with and inspiring a team. Would you have any problems inspiring others if it were to directly benefit you financially?”

5) Is this a pyramid scheme?

Edify your company through third party validation. Emphasize the sustainability and soundness of your business and financial model.

A great way around this objection is to outline the similarities network marketing has with the business models of the insurance and real estate industries.

You could mention famous people who have been involved in, actively promote or started network marketing companies in recent years: Robert Kiyosaki (see “Business of the 21st Century”), Donald Trump, Warren Buffet, Richard Branson-all are billionaires thanks to network marketing.

The key is to not get into a fighting match, do not try to convince. But if your company has some impressive data and credibility, now is the time to bring this up. The facts will speak for themselves. It’s even better if you have a physical copy of a well-known publication, (i.e. Money Magazine, Forbes, etc.) with your company being featured or awarded in it.

Hope that helps with managing objections. The key is just being prepared for when they arise, and practice, practice, practice. The more comfortable you are with handling common objections the more at ease and confident you will come across.

Respectfully,

Top 5 Objections in Network Marketing and How To Handle Them Effectively
P.S. Once you understand the incredible power and leverage of the internet, you’ll begin to realize how the top earners work smart and dominate this industry. It will literally transform your mindset and your business and take it to a whole new level.
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When Your Upline Tells You Marketing Online Isn’t Duplicatable

When Your Upline Tells You Marketing Online Isn’t DuplicatableSo here you are, fired up and ready to start marketing online. When you share this with your upline, they take the wind out of your sales, and tell you…..”It’s not duplicatable”, or “This is a belly-to-belly business”, or “(fill-in-the-blank)”.

To be fair, over 50% of the top earners in network marketing are utilizing 100% offline network marketing strategies. Some have mastered these techniques and have carved them in stone as the golden rules to be taught to everyone’s downline. However, the percentage of “top earners” in most network marketing companies is 3%, the remainder 97% are struggling. So, what gives? I dare say that the old-school techniques being taught are not duplicatable and it’s time to open ourselves up to the 21st century of technology and social media explosion.

Before I go any further, I want to reinforce that at a certain point in recruiting, old-school techniques will undoubtedly come into play, but the timing for implementing these techniques is what needs to be changed. Stay with me as I will explain this in a bit….

I will venture back into my first 3-6 months of joining my network marketing business. Per my upline, I made a list of my friends and family and went to town feeling fairly certain they would join me in my amazing opportunity. However, I soon realized that they did not share my entrepreneurial spirit, in fact they almost killed it. No one but a few of the immediate family joined because they just wanted to help me out.  None of them are producing anything.

You see, the problem with the “friends and family” approach is that most people don’t have a large sphere of influence. And most individual’s friends and family (no offense) aren’t the stellar super-motivated entrepreneur-minded individuals we need for our business. Sadly, most people will have resigned themselves to being someone else’s employee and can’t even vision achieving any kind of success beyond that. This realization was quite depressing and made me even more determined to not succumb to the same mentality.

So I persevered…..next up, cold-calling.  Well that was a disaster, after about 500 calls and many angry people later, including myself, I was no further ahead, in fact I was more behind, financially. Sheesh! Talk about an ego and budget killer…

Usually the purchased leads that normal people can almost afford are the most unqualified. If you are willing and able to pay top-dollar, then you could purchase more qualified leads that may work, but again, many reps will become frustrated with this process because they lack 1) cash-flow or 2) they get fed up receiving numerous rejections and wasting too much time.

And lastly, because it seemed to be the most frightening unnatural thing to do, I did the 3 feet rule for recruiting. Can you say AWKWARD ? I agree, some people can pull this off, but it definitely takes a certain personality. However, since then, I have learned a technique to doing this in a matter-of-fact and friendly way without looking like a needy creeper, but it does take some practice. Again, many reps will not stay with this approach for long, especially if they don’t get immediate results.

So tell me, where in these 3 very popular offline marketing strategies is any of this duplicatable? Clearly 97% of us don’t get results this way. Even if you factor out the tire-kicker percentage, a large majority of those that really work at it hard-core and implement these offline recruiting strategies will not produce a full-time income that they are able to support themselves on.

So this leads me to my last and final attempt to succeed in network marketing, Attraction Marketing and the internet. This was not something I learned from my upline, nor is it something that our company promotes. However, I was in business for myself for a reason and the decision on how I ran my business was exclusively mine.

Would you agree, the kind of people you want to attract to your business are those rare motivated entrepreneurial-minded individuals who think outside the box and are very forward-thinking? They are the rare gem who will provide you with that lucrative residual income while you sleep.  Unless you hang with this crowd, learning the correct way to leveraging the internet  can be your potential goldmine for acquiring this kind of prospect.

Attraction Marketing is a kinder, gentler, more reasonable and smart way to generate leads who actually want to listen to what you have to say. The goal is to set yourself apart from the masses and the noise, you need to become the leader others want to follow. Because ultimately, it’s not about your business or compensation plan (there are loads of those out there), it’s about you and how you will help others build their business.

As far as internet marketing being duplicatable; ask your upline these questions:  how many people can use social media, how many people can use a video camera and upload videos, how many people can  write content about useful information others can use, how many people can use the internet, how many people could be more successful building their business on compliments and helping others?

<DISCLAIMER: Internet marketing requires obtaining new skill sets which you will need to take time to learn and it requires  a focused and motivated mindset.   But with any type of business, the more committed you are to making it happen, the more success you will achieve. >

OK, this is the part where I talk about old-school recruiting….

The technique itself is essentially the same, but when you introduce it in your prospecting process is where the difference lies in. In old-school recruiting, it is taught to lead with the business opportunity right from the get-go.  In new-school recruiting, we lead with value, the opportunity part will evolve on its own in a very natural progression.

In our industry, we deal with people, eventually we need to connect with people beyond our online persona. The process of marketing online is like a funnel in which our prospects enter willfully and only the most qualified will come out the other end. While they are in our funnel , we will be building a relationship with a select few. This select few are the ones who have reached out to us and within our relationship-building process we will already have qualified them. The next step is to either meet in person or speak with them on the phone.

Knowing some good old-fashion recruiting techniques such as how to deal with common objections  and closing your prospects are very important to your success in this industry (see my blog post “Prospecting With Posture” and “Top 5 Objections In Network Marketing and How To Handle Them Effectively” for tips on these topics).  However, getting on the phone with them at this point is so much easier because you have earned their trust and it just feels more natural compared to the old-school technique meeting a complete stranger who knows nothing about you and pitching your business. Inevitably, your prospects commitment level and conversion rates are much higher at this point as well.

So if you ask me, I would prefer to build my business by molding myself into a leader with an abundance mindset while helping others succeed, rather than spending countless hours randomly targeting my efforts offline and receiving fairly consistent rejection which ultimately creates a poverty mindset and causes reps to eventually quit MLM.

If you decide you want to implement internet marketing for your business, then subscribe to my blog in the top right box above or the in the box below and I will send you a free DVD that was created by the amazing marketing system I am a member of. It will give you a very informative 60 minute overview of internet marketing.  As a blog subscriber, you will receive step-by-step instructions and training on how to set up your own attraction marketing system. I will also be able to invite you to live weekly webinars put on by top internet network marketing producers who will share their success strategies.

I hope this has shed some light on the duplication aspect of offline -vs- online marketing strategies for your business. Please comment your thoughts or opinions and if you enjoyed this post, please share this with your social networks.

Respectfully,

When Your Upline Tells You Marketing Online Isn’t Duplicatable

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When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable
When Your Upline Tells You Marketing Online Isn’t Duplicatable
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