Why Serious Entrepreneurs Need a Blog For Their Business

Why Serious Entrepreneurs Need a Blog For Their BusinessI wanted to review the reasons why having a blog will ultimately help your network marketing business. It is becoming more and more evident for even brick and mortar businesses to go the route of a blog.

The main reason for this is related to the essential part of doing business….which is to build a relationship with your prospects/clients or customers and gain their trust. As we all know, people tend to do business with others whom they know, like and trust.

However, for network marketers specifically, there are even more reasons.

A blog is a multi-media platform, you can post texts, pictures and videos. More importantly a blog  is interactive and involves your viewers, so it’s more like a conversation, it is a form of  “networking”.

If you are a serious network marketing entrepreneur, you need to own a blog for these specific reasons:

1. Branding Yourself

It will definitely set you apart from everyone else because you are  providing value to others and offering solutions to their problems. Your blog will reflect YOU, all your skills and talents as well as your personality.

2. Becoming an Authority in Your Niche Market

A blog allows you a platform to teach and to have published content which you can then syndicate. One thing I want to mention here, for you to provide value to others you must first be actively learning and implementing new knowledge to help yourself in your own business, then you need to write about it and share your strategies with others.

3. Credibility

By offering valuable content you will be viewed as a resource, as long as you are providing an unbiased source of information. Also always remember the 90:10 rule; 90% pure value and ask nothing in return with only 10% product and blog promotion.

If you are doing all 3 of these above factors, you will mold yourself into a leader that others will seek out and want to work with. This makes recruiting into your primary MLM company that much easier. People work with leaders, not companies or compensation plans.

Here is the process of a successful blog:

1) Educate and solve others problems. Provide value.

2) Share the content of your blog either through social media or on autopilot syndication.

3) Capture a person’s contact information at which point they become a lead.

4) Build rapport and keep adding value and helping others build their business.

5) Eventually you will gain others trust and some will join you in your opportunity and many will purchase an affiliate product or system recommendation that you have tested and been successful with.

One last point I’d like to deliver…

Step back for a moment and contrast a blog with offline recruiting.

Offline you have a one-shot encounter, of which they never asked to be approached by you nor requested your information. You will also need to deal with the objections regarding the network marketing industry in general.

A blog, on the other hand, allows you to build rapport naturally and gain trust over time. A person who fills out a webform on your blog has done so willingly. Blogs are attracting highly qualified and motivated people who want answers to building a network marketing business. You are acquiring FREE leads passively. No more chasing friends, family and strangers.

Another awesome feature that I have found with my blog  is that it has become the perfect answer to the often asked question of  “Why should I work with you?” All you need to do is point them to your blog which will be quite obvious that you kinda know what you are doing when it comes to building a network marketing business, and if they are already in network marketing-you possibly could become more of a valuable resource to them than their upline sponsor currently is.

I even direct my new recruits to specific blog posts and pages that I have already written that are like mini-trainings for them when they are first getting started.

So there you have it, the importance of blogging for your business.

Make sure you subscribe now in the above right box to continue to receive this type of information right to your inbox.

To Your Ultimate Success,

Why Serious Entrepreneurs Need a Blog For Their Business

P.S. Once you understand the incredible power and leverage of the internet, you’ll begin to realize how the top earners work smart and dominate this industry. It will literally transform your mindset and your business and take it to a whole new level.
Discover the exact formula here–> FREE INSTANT ACCESS!

Share this:
Why Serious Entrepreneurs Need a Blog For Their Business Why Serious Entrepreneurs Need a Blog For Their Business Why Serious Entrepreneurs Need a Blog For Their Business Why Serious Entrepreneurs Need a Blog For Their Business Why Serious Entrepreneurs Need a Blog For Their Business

When Your Upline Tells You Marketing Online Isn’t Duplicatable

When Your Upline Tells You Marketing Online Isn’t DuplicatableSo here you are, fired up and ready to start marketing online. When you share this with your upline, they take the wind out of your sales, and tell you…..”It’s not duplicatable”, or “This is a belly-to-belly business”, or “(fill-in-the-blank)”.

To be fair, over 50% of the top earners in network marketing are utilizing 100% offline network marketing strategies. Some have mastered these techniques and have carved them in stone as the golden rules to be taught to everyone’s downline. However, the percentage of “top earners” in most network marketing companies is 3%, the remainder 97% are struggling. So, what gives? I dare say that the old-school techniques being taught are not duplicatable and it’s time to open ourselves up to the 21st century of technology and social media explosion.

Before I go any further, I want to reinforce that at a certain point in recruiting, old-school techniques will undoubtedly come into play, but the timing for implementing these techniques is what needs to be changed. Stay with me as I will explain this in a bit….

I will venture back into my first 3-6 months of joining my network marketing business. Per my upline, I made a list of my friends and family and went to town feeling fairly certain they would join me in my amazing opportunity. However, I soon realized that they did not share my entrepreneurial spirit, in fact they almost killed it. No one but a few of the immediate family joined because they just wanted to help me out.  None of them are producing anything.

You see, the problem with the “friends and family” approach is that most people don’t have a large sphere of influence. And most individual’s friends and family (no offense) aren’t the stellar super-motivated entrepreneur-minded individuals we need for our business. Sadly, most people will have resigned themselves to being someone else’s employee and can’t even vision achieving any kind of success beyond that. This realization was quite depressing and made me even more determined to not succumb to the same mentality.

So I persevered… up, cold-calling.  Well that was a disaster, after about 500 calls and many angry people later, including myself, I was no further ahead, in fact I was more behind, financially. Sheesh! Talk about an ego and budget killer…

Usually the purchased leads that normal people can almost afford are the most unqualified. If you are willing and able to pay top-dollar, then you could purchase more qualified leads that may work, but again, many reps will become frustrated with this process because they lack 1) cash-flow or 2) they get fed up receiving numerous rejections and wasting too much time.

And lastly, because it seemed to be the most frightening unnatural thing to do, I did the 3 feet rule for recruiting. Can you say AWKWARD ? I agree, some people can pull this off, but it definitely takes a certain personality. However, since then, I have learned a technique to doing this in a matter-of-fact and friendly way without looking like a needy creeper, but it does take some practice. Again, many reps will not stay with this approach for long, especially if they don’t get immediate results.

So tell me, where in these 3 very popular offline marketing strategies is any of this duplicatable? Clearly 97% of us don’t get results this way. Even if you factor out the tire-kicker percentage, a large majority of those that really work at it hard-core and implement these offline recruiting strategies will not produce a full-time income that they are able to support themselves on.

So this leads me to my last and final attempt to succeed in network marketing, Attraction Marketing and the internet. This was not something I learned from my upline, nor is it something that our company promotes. However, I was in business for myself for a reason and the decision on how I ran my business was exclusively mine.

Would you agree, the kind of people you want to attract to your business are those rare motivated entrepreneurial-minded individuals who think outside the box and are very forward-thinking? They are the rare gem who will provide you with that lucrative residual income while you sleep.  Unless you hang with this crowd, learning the correct way to leveraging the internet  can be your potential goldmine for acquiring this kind of prospect.

Attraction Marketing is a kinder, gentler, more reasonable and smart way to generate leads who actually want to listen to what you have to say. The goal is to set yourself apart from the masses and the noise, you need to become the leader others want to follow. Because ultimately, it’s not about your business or compensation plan (there are loads of those out there), it’s about you and how you will help others build their business.

As far as internet marketing being duplicatable; ask your upline these questions:  how many people can use social media, how many people can use a video camera and upload videos, how many people can  write content about useful information others can use, how many people can use the internet, how many people could be more successful building their business on compliments and helping others?

<DISCLAIMER: Internet marketing requires obtaining new skill sets which you will need to take time to learn and it requires  a focused and motivated mindset.   But with any type of business, the more committed you are to making it happen, the more success you will achieve. >

OK, this is the part where I talk about old-school recruiting….

The technique itself is essentially the same, but when you introduce it in your prospecting process is where the difference lies in. In old-school recruiting, it is taught to lead with the business opportunity right from the get-go.  In new-school recruiting, we lead with value, the opportunity part will evolve on its own in a very natural progression.

In our industry, we deal with people, eventually we need to connect with people beyond our online persona. The process of marketing online is like a funnel in which our prospects enter willfully and only the most qualified will come out the other end. While they are in our funnel , we will be building a relationship with a select few. This select few are the ones who have reached out to us and within our relationship-building process we will already have qualified them. The next step is to either meet in person or speak with them on the phone.

Knowing some good old-fashion recruiting techniques such as how to deal with common objections  and closing your prospects are very important to your success in this industry (see my blog post “Prospecting With Posture” and “Top 5 Objections In Network Marketing and How To Handle Them Effectively” for tips on these topics).  However, getting on the phone with them at this point is so much easier because you have earned their trust and it just feels more natural compared to the old-school technique meeting a complete stranger who knows nothing about you and pitching your business. Inevitably, your prospects commitment level and conversion rates are much higher at this point as well.

So if you ask me, I would prefer to build my business by molding myself into a leader with an abundance mindset while helping others succeed, rather than spending countless hours randomly targeting my efforts offline and receiving fairly consistent rejection which ultimately creates a poverty mindset and causes reps to eventually quit MLM.

If you decide you want to implement internet marketing for your business, then subscribe to my blog in the top right box above or the in the box below and I will send you a free DVD that was created by the amazing marketing system I am a member of. It will give you a very informative 60 minute overview of internet marketing.  As a blog subscriber, you will receive step-by-step instructions and training on how to set up your own attraction marketing system. I will also be able to invite you to live weekly webinars put on by top internet network marketing producers who will share their success strategies.

I hope this has shed some light on the duplication aspect of offline -vs- online marketing strategies for your business. Please comment your thoughts or opinions and if you enjoyed this post, please share this with your social networks.


When Your Upline Tells You Marketing Online Isn’t Duplicatable

Share this:
When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable When Your Upline Tells You Marketing Online Isn’t Duplicatable
When Your Upline Tells You Marketing Online Isn’t Duplicatable
Premium Wordpress Plugin