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3 Critical Mindsets to Adopt for Effective Social Media Marketing

3 Critical Mindsets to Adopt for Effective Social Media MarketingThis is a continuation of my first post on social media marketing for your business, you can read this post here if you haven’t already: Social Media-the New Way of Doing Business

If you are willing to take a relationship-centric approach to building your network marketing business, you will likely emerge as a leader in this industry. One such way of best utilizing this approach is with social media.

Here are the 3 Critical Mindsets to adopt with your social media marketing:

  • generosity
  • vulnerability
  • candor

Whenever you interact with others online, keep these characteristics in mind, if you are adopting these, you will no doubt develop meaningful interactions. Two-way relationships are key. Just like building a relationship, you want to get involved in what’s being said, you want to listen empathetically and look to give more than you get. This will develop into lasting, loyal relationships that will make introducing your business or services with others effortlessly.

Generosity

Let’s face it, web 2.0 is a very noisy space, but leading with generosity grabs people’s attention and makes them take notice of you. Your goal is to make your online friend’s lives easier. Provide free useful information and get them thinking, asking questions, interacting and wanting to learn more. Just remember the “70-20-10″ rule.

Studies indicate new customers and prospects need to be touched by 5 pieces of content or interactions before they decide to buy or join you in anything.

Always remember to listen, as it is a prerequisite to giving. If you don’t learn about your prospect or potential customer, how are you able to effectively give back?

Vulnerability

This is all about having the courage to be yourself and to be personal. A great way to get others involved and engaged with your business is to take polls and get their opinions on ways you could creatively market your products and services.

Ask questions about anything….i.e. ask your followers that you need new music for your iPod for working out, then ask what genre of music is best to work out to, or ‘what is your favorite sports team and why?’-then share your favorite team and explain why.  Anything that gets the conversation going and which you can share a little more about yourself at the same time.

Also share your frustrations in life, share what you are thankful for, tell others your plans for the weekend, etc. The key is to open up and be relatable to your followers and friends.

Candor

This is the freedom to be honest and engage in healthy, caring, purposeful criticism as part of a 2-way conversation. By doing this you will increase loyalty in those that follow you. Listening to others is important here as it will help you understand where they are coming from and allow you to adapt your interactions more effectively.

For example, someone you just met begins to notice that you are part of a network marketing business and may comment that they had a bad experience with MLM. Dig deeper and continue the conversation in a caring way and validate their concerns while at the same time highlighting your positive experiences with your business. Others will take notice and join the conversation.

If you maintain these 3 mindsets with your online interactions, your relationships will have lasting meaning and ultimately your business will be transformed as people will eventually “know, like and trust you” and will naturally want to do business with you.

If you found this post helpful, please share the love with your social networks or kindly leave a comment below.

To Your Success,
3 Critical Mindsets to Adopt for Effective Social Media Marketing

3 Critical Mindsets to Adopt for Effective Social Media Marketing

P.S. Once you understand the incredible power and leverage of the internet, you’ll begin to realize how the top earners work smart and dominate this industry. It will literally transform your mindset and your business and take it to a whole new level.
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3 Critical Mindsets to Adopt for Effective Social Media Marketing 3 Critical Mindsets to Adopt for Effective Social Media Marketing 3 Critical Mindsets to Adopt for Effective Social Media Marketing 3 Critical Mindsets to Adopt for Effective Social Media Marketing 3 Critical Mindsets to Adopt for Effective Social Media Marketing
3 Critical Mindsets to Adopt for Effective Social Media Marketing
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