Why Serious Entrepreneurs Need a Blog For Their Business

Why Serious Entrepreneurs Need a Blog For Their BusinessI wanted to review the reasons why having a blog will ultimately help your network marketing business. It is becoming more and more evident for even brick and mortar businesses to go the route of a blog.

The main reason for this is related to the essential part of doing business….which is to build a relationship with your prospects/clients or customers and gain their trust. As we all know, people tend to do business with others whom they know, like and trust.

However, for network marketers specifically, there are even more reasons.

A blog is a multi-media platform, you can post texts, pictures and videos. More importantly a blog  is interactive and involves your viewers, so it’s more like a conversation, it is a form of  “networking”.

If you are a serious network marketing entrepreneur, you need to own a blog for these specific reasons:

1. Branding Yourself

It will definitely set you apart from everyone else because you are  providing value to others and offering solutions to their problems. Your blog will reflect YOU, all your skills and talents as well as your personality.

2. Becoming an Authority in Your Niche Market

A blog allows you a platform to teach and to have published content which you can then syndicate. One thing I want to mention here, for you to provide value to others you must first be actively learning and implementing new knowledge to help yourself in your own business, then you need to write about it and share your strategies with others.

3. Credibility

By offering valuable content you will be viewed as a resource, as long as you are providing an unbiased source of information. Also always remember the 90:10 rule; 90% pure value and ask nothing in return with only 10% product and blog promotion.

If you are doing all 3 of these above factors, you will mold yourself into a leader that others will seek out and want to work with. This makes recruiting into your primary MLM company that much easier. People work with leaders, not companies or compensation plans.

Here is the process of a successful blog:

1) Educate and solve others problems. Provide value.

2) Share the content of your blog either through social media or on autopilot syndication.

3) Capture a person’s contact information at which point they become a lead.

4) Build rapport and keep adding value and helping others build their business.

5) Eventually you will gain others trust and some will join you in your opportunity and many will purchase an affiliate product or system recommendation that you have tested and been successful with.

One last point I’d like to deliver…

Step back for a moment and contrast a blog with offline recruiting.

Offline you have a one-shot encounter, of which they never asked to be approached by you nor requested your information. You will also need to deal with the objections regarding the network marketing industry in general.

A blog, on the other hand, allows you to build rapport naturally and gain trust over time. A person who fills out a webform on your blog has done so willingly. Blogs are attracting highly qualified and motivated people who want answers to building a network marketing business. You are acquiring FREE leads passively. No more chasing friends, family and strangers.

Another awesome feature that I have found with my blog  is that it has become the perfect answer to the often asked question of  “Why should I work with you?” All you need to do is point them to your blog which will be quite obvious that you kinda know what you are doing when it comes to building a network marketing business, and if they are already in network marketing-you possibly could become more of a valuable resource to them than their upline sponsor currently is.

I even direct my new recruits to specific blog posts and pages that I have already written that are like mini-trainings for them when they are first getting started.

So there you have it, the importance of blogging for your business.

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To Your Ultimate Success,

Why Serious Entrepreneurs Need a Blog For Their Business

P.S. Once you understand the incredible power and leverage of the internet, you’ll begin to realize how the top earners work smart and dominate this industry. It will literally transform your mindset and your business and take it to a whole new level.
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Why Serious Entrepreneurs Need a Blog For Their Business
  • Kyle Clouse

    Renee, you always add value. Thank you for sharing.

  • Jordan Schultz


    As you're showing us right here, your blog is how you market YOU… This is truly the only way to make yourself stand out from the crowd, and share your value, brand yourself as a leader, and make money all in one place. It truly is the best of all worlds when it comes to branding yourself.

    Jordan Schultz
    ~Social-Media Specialist~

  • reneeharrison

    Thanks Jordan. If you study trends we are seeing the rise of the “Influencer”. It no longer depends on who you know, who your family is, how much power you have or what networks you are a part of. It's becoming an equal opportunity society. Educating yourself to educate others and provide value openly and freely will become a critical quality of success. You are doing an excellent job of this Jordan.

  • reneeharrison

    Thank you Kyle. That is always my ultimate goal :)

  • Ryan

    Hi Renee,

    I like the idea of your blog serving as a training center for team members.

    A well-written blog can build instant credibility for a network marketer. It's your signature, customizable web address. It screams “You” and in this industry people have to know you before they can trust you.

    Thanks for sharing your insight :)


  • Oliver Tausend

    Hi Renee,
    there are plenty of blog posts about the “how” but not as many about the “why” – and good reasons why we do something or not are always crucial in order for us to do the “how”. Without a great “why” we're always looking for an easier “how” even if the “how” is already is So thank your providing great reasons pro blogging. Keep up your great work.
    Take care

  • air jordan 10

    Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

  • shermansmith

    Hi Renee,

    Blogging is a smart way to market yourself and what you offer. You are the representative of your business, so if people do not like who you are, then they're not going to join you in your business. By marketing your blog, people get to know you and how you do business.

    Sherman Smith

  • Renee

    Very true Sherman, blogging is all about branding. It should show your true colors and beliefs.

  • Renee

    Oliver, great observation! We need to first prove the why before we can show the how. It is my intention to continue this subject of blogging with “the Hows” including how to get a blog started and the possible costs involved.

  • Renee

    Ryan, thanks for the compliment. A blog truly is your brand and the best way to establish a trusting relationship with your readers.

  • Renee

    thank you! That is my goal anyway :)

  • Fouad Al Zomir

    Dear Ms. Renee harrison,

    I'm learning hard to reach solving the puzzle of real business world…!

    Please, Go on and be our USHER.

    My best,


  • Jordan Schultz


    That's such a great tip… I actually have a list of my blog posts with the links at hand… then when people approach me and ask me questions that I've already answered in a blog post.. I simply direct them to my blog post. Easy way to leverage time, share value, and generate some leads.

    Jordan Schultz
    ~Social-Media Specialist~

  • Alan Eames

    Excellent post! You perfectly summated what I'm trying to accomplish with my blog.

    All the best,


  • 3 Critical Mindsets for Effective Social Media Marketing |

    [...] 20% your original content (your own blog content works especially well here, read more about the importance of  blogging: Why Serious Entreprenuers Need a Blog for Their Business) [...]

  • JMC Mason Rudolph …To the day. And yes probably to the grave will i understand why anyone would not have a BLOG. Great post

  • Jay Tumbokon

    Hi Renee,

    I have read and understand your message, I am a network marketer who wanted to innovate my business and use the internet as a tool to expand my network. However, I do not know how to begin. Your idea of blogging made me exited but again i do not know how to start. I hope you can guide me. You are an angel, may god bless you for sharing your talents.

    Jay Tumbokon

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